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Fashion search, reimagined.

Upload a photo or describe a style to discover real pieces from real stores worldwide.

Try: “”

Image added successfully!

IMAGE SEARCH

See a look,
search it.

Koral turns outfit photos into shoppable results from real brands and stores worldwide.

Upload the outfit and browse similar products from real stores. Simple to search, easy to shop.

Workwear jacket with cuffed jeans and leather boots
Card image

OG Detroit Jacket

Carhartt

£180

Card image

Straight Leg Denim Jeans

Percival Menswear

£120

Card image

Declan Chelsea Boots

Schuh

£50

Credits @asos_man on Instagram

GET STARTED

Your future wardrobe
is waiting... 👗

Upload a photo and Koral turns it into real, shoppable pieces from verified retailers.

Free to start · No credit card required
Outfit photo uploaded to Koral for a visual search
Matching Carhartt jacket found by Koral
Matching jeans found by Koral
Matching leather boots found by Koral

Text Search

Just say what you're looking for😊

Type a vibe, silhouette, or detail and Koral searches across the web to find real products that match.

SMART REFINEMENT

Closer with every message.

Style advice & opinionsDiscover new ideasSwap individual itemsAdjust price or retailer

A chat panel sits alongside your results. Keep refining until it feels right.

Refine your search
Ask a follow up...

VERIFIED RETAILERS

Trusted stores. Real products.

We always prioritise finding your items on verified stores and brands you recognise. If we can't find enough there, we'll also show you what's available for resale, so you get the best chance of finding it.

Selfridges
Nike
Zara
Reiss
ASOS
Revolve
Lululemon
Arket
Carhartt
Selfridges
Nike
Zara
Reiss
ASOS
Revolve
Lululemon
Arket
Carhartt
Selfridges
Nike
Zara
Reiss
ASOS
Revolve
Lululemon
Arket
Carhartt
Selfridges
Nike
Zara
Reiss
ASOS
Revolve
Lululemon
Arket
Carhartt

KORAL

Pull&Bear Basic Blazer

Pull&Bear Basic Blazer

Blazer

£35.99

VISIT RETAILER →

RETAILER

selfridges.com/product/blazer
Selfridges
Product thumbnail

Basic Blazer

Stone

£35.99

ADD TO BAG

LIVE PRODUCT LINKS

Shop direct from the source.

Every result links to the retailer product page, so you can go straight from discovery to checkout.

PRICING

Free to Start.

No credit card required. Get 2 free searches every 8 hours. Upgrade only when you need more.

Free

Try Koral, no card required. Enough to see what it can find for you.

£0

/month

Free to use

2 searches every 8 hours

Enough to test-drive Koral on a real outfit before you decide.

AI stylist chat, free

Chat never uses your searches. Each search also includes one change to the results.

Up to 8 results per item

See our top matches for each item, a solid first look.

Best Value

Premium

For when you want the full set of matches and the freedom to keep refining.

£2.89

/month

£34.68 billed annually

£4.49/moSave £19/year

Everything in Free, plus

See every result per item

Every match we find for each item, not just the top 8 like Free.

Refine any search up to 10 times

Push further with the AI. Adjust price, retailer and style until it's exactly right.

Open any store page you like

Go straight to the retailer for every match, not just the first one.

30 searches every day

About 5x what Free allows. Search freely, without rationing.

SUPPORT

Frequently Asked.

Everything you need to know about Koral. Can't find what you're looking for? Reach out to our team.

Koral is a fashion search app built for discovery. Start with a photo, a text description, or both, and browse results from real retailers across the web. Use the chat to go further: get styling advice, swap a piece, explore new ideas, or take the look in a different direction entirely. Think of it as a faster, more intuitive way to go from “I like this look” to “where can I actually shop it?”. ✨

In a sense, yes. Koral works like a reverse image search, but built specifically for fashion: upload a photo, a screenshot, or a runway/street-style shot, and instead of just returning visually similar images, Koral finds the actual product (or the closest buyable matches) from real retailers. Think of it as reverse image search with a shopping engine attached. 🛍️ Learn more.

Yes, absolutely. You can upload an image, type a description, or use both in the same search. 🔎


A simple way to think about it:

  1. Text works well when you want to describe the style, silhouette, fit, or key details you have in mind.
  2. Images work best when the item is clearly visible and easy to understand from the photo.
  3. Using both is often the strongest option if you want to guide the search more precisely.

Yes. A chat panel sits alongside your results. 💬


Ask for style advice, take the look in a new direction, swap out a piece, or just describe what's missing and it will find something closer. Your results update without starting over, and you can keep going from there until it feels right.

Not always, but Koral absolutely tries to. 🎯


In many cases, Koral can find the exact item or a very direct match. But fashion moves fast, and some pieces sell out or disappear. When that happens, Koral is built to keep the search useful by showing strong similar options you can still shop right now.

Clear photos where the clothing is easy to see tend to work best. 👌


Good starting points include:

  1. Mirror selfies and outfit photos.
  2. Screenshots from TikTok, Instagram, or Pinterest.
  3. Editorial, runway, or street-style images.

For better results:

  1. Use images with decent lighting and minimal blur.
  2. Try to keep the main item visible instead of blocked by bags, hands, or heavy shadows.
  3. If one piece matters most, crop tighter or add a text hint to guide the search.

Still have questions?